Trillit isn’t just another SaaS tool; it’s a voice AI agent built to make conversations smarter, faster, and more human. When we stepped in, our goal wasn’t just to market Trillit; it was to make people feel what it’s like to work with one.

The campaigns were rooted in relatability. We created scenario-driven ads that showed real frustrations, from a customer rep drowning in calls, to someone multitasking in the kitchen and almost losing a client. By highlighting these moments of friction, we could introduce Trillit as the solution: an AI agent that never misses a beat.

Beyond ads, we experimented with multiple formats: podcasts to explore the future of AI, short-form videos with hooks designed for instant attention, and narrative-driven clips that mirrored the user’s own struggles. Each piece was designed to spark curiosity while lowering the barrier to adoption, making AI feel less like futuristic jargon and more like an everyday partner.

At its core, the thought process was about building relatability. Instead of selling AI as technology, we positioned it as a companion, one that understands, adapts, and helps people focus on what really matters.

This wasn’t just marketing. It was storytelling that reframed Trillit from a platform into a promise: that with the right voice agent by your side, every conversation becomes an opportunity.